Pros and Cons of AI for Law Firms: How AI is Changing SEO, Social Media & Lead Generation
Faculty
John D. McDougall
President, McDougall Interactive
- 30 years of SEO experience
- Author of three marketing books, including Content Marketing and SEO for Law Firms
John Maher
Podcast Host & Digital Marketing Specialist
- 21 years of SEO experience
- Expert in translating complex marketing concepts into plain English
About the Workshop
Artificial Intelligence is transforming search engines, marketing, and client acquisition. But how can lawyers, law librarians, and legal professionals navigate the hype versus the reality?
In this interactive workshop, John McDougall (author of Content Marketing and SEO for Law Firms and Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility online.
What You’ll Learn
- The Pros & Cons of AI in Legal Marketing
- Efficiency, automation, and cost savings vs. risks like plagiarism, privacy, and bias.
- How AI Is Changing Search
- From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your firm’s visibility.
- Practical AI SEO Tactics
- Eight real-world use cases, including keyword research, content briefs, schema markup, and competitive analysis.
- Authority Marketing in the AI Era
- Why Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever.
- Hands-On Demos
- See how to generate SEO-optimized content, analyze search rankings, and create marketing assets with AI tools.
Who Should Attend
- Attorneys, law librarians, and marketing professionals
- Legal service providers looking to future-proof their visibility
- Anyone curious about how AI will reshape client development in the legal sector
Register today and gain practical insights to stay ahead in the rapidly evolving world of AI-powered search and legal marketing.
The views and opinions expressed in programs offered by the Social Law Library are those of the speakers and do not necessarily reflect the views or positions of the Library. Online registration is encouraged. For assistance, questions on group discounts, accommodations requests, special billing, program content, out-of-state CLE credits, and general contact CLE Coordinator, Michael Saporito by email at [email protected]. Registrations accepted in order of receipt. Registration fees are non-refundable. Most Social Law Library CLE events are recorded and recordings are sent to all who are registered. The recording is available by digital download, generally within a week after the program date. CLE credit, when applicable, is only granted when 80% of the live webinar is attended. To insure getting the video, please register.
Faculty
- David Kluft, Assistant Bar Counsel at Massachusetts Office of Bar Counsel; Prosecution Unit
- Heather LaVigne, Assistant Bar Counsel, Office of Bar Counsel
This presentation will explore lawyers’ ethical duties with regard to using technology in their practice with substantial focus on the increasing use of generative artificial intelligence. Presenters will provide insight into various technological issues that lawyers face regardless of practice area and will provide practical tips for mitigating risks associated with technology use.
While most firms are waiting to see how AI changes the landscape, industry leaders are already rewriting their marketing playbooks. Join us for 120 minutes of intensive, "no-fluff" instruction designed to provide your firm with a clear roadmap for the new era of search.
Faculty
- John D. McDougall, President of McDougall Interactive - With over 30 years in the industry, John has navigated every major search shift. He is the author of Content Marketing and SEO for Law Firms and a pioneer in Authority Marketing.
- John Maher, Digital Marketing Specialist & Podcast Host - A veteran of search strategy and multimedia optimization, John specializes in connecting high-authority