Defining Your Personal Brand to Grow Your Law Practice - An interactive workshop to explore your niche

Event Start:
09/19/2023 12:00 PM
Event End:
09/19/2023 1:15 PM

Date and Time: Tuesday, September 19, 2023 from Noon to 1:15 p.m. ET
Webinar Fee: Free to attend but registration is required.

This program is online only


Stephen Seckler, Esq., President, Seckler Attorney Coaching

Marketing is about differentiation. Any exercise in marketing needs to start here. Developing a niche is important if you want to be memorable.  Being memorable is critical if you want to generate referrals and build your business.

At this interactive workshop, Stephen Seckler will guide you through the process of defining your niche. He will share some practical tips to help you set yourself apart from other lawyers so you can build the firm you want.

Steve will discuss:

  • Who is your ideal client?
  • What types of matters do you like to work on and what should you refer?
  • What are some of the ways you can reinforce your brand?
  • How can you differentiate yourself in ways that are not directly related to your area of practice?

Stephen E. Seckler, Esq. is an award-winning coach who helps lawyers looking to build more satisfying careers. As Counsel to Counsel, he has coached hundreds of attorneys through career transitions and helped hundreds of lawyers to grow their income and become better leaders. You can listen to his podcast Counsel to Counsel wherever you get your podcasts or follow the link on his website.


Online registration is encouraged. For assistance, questions on group discounts, accommodations requests, special billing, program content, out-of-state CLE credits, and general contact CLE Coordinator, Michael Saporito by email at Registrations accepted in order of receipt. Registration fees are non-refundable. Most Social Law Library CLE events are recorded and recordings are sent to all who are registered. The recording is available by digital download, generally within a week after the program date. CLE credit, when applicable, is only granted when the live webinar is attended. 

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