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PRODID:-//github.com/ical-org/ical.net//NONSGML ical.net 4.0//EN
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DESCRIPTION:The Legal SEO and AI Stack We Actually Use
DTEND:20261102T180000Z
DTSTAMP:20260928T200603Z
DTSTART:20261102T170000Z
LOCATION:https://www.socialaw.com/about/library-calendar/2026/november-202
 6/the-legal-seo-and-ai-stack-we-actually-use/
ORGANIZER;CN=Social Law Library:mailto:events@sll.com
SEQUENCE:0
SUMMARY:The Legal SEO and AI Stack We Actually Use
TRANSP:TRANSPARENT
UID:2d4a58d2-41af-490e-8915-07a6e96566ec
X-ALT-DESC;FMTTYPE=text/html:<h3>A Practical One-Hour Tour of an Integrate
 d Legal Marketing Workflow</h3>\n<p><strong>Format:</strong> Online Only\
 ; the program will be recorded.</p>\n<h3>Faculty</h3>\n<ul>\n<li>John McD
 ougall\, Founder and CEO\, McDougall Interactive</li>\n<li>John Maher\, D
 irector of Multimedia and Digital Marketing\, McDougall Interactive</li>\
 n</ul>\n<p><br>Law firms evaluating SEO and artificial intelligence tools
  need a clear understanding of what each platform does and how the pieces
  connect. This program will map the stack\, walk through a representative
  workflow\, and explain how human review helps keep AI-assisted legal mar
 keting accurate and effective.</p>\n<p>Join John McDougall and John Maher
  for a practical tour of the tools they use in their work with law firms.
 </p>\n<h3>Tools covered will include:</h3>\n<p><strong>SEO &amp\; Discove
 ry Tools</strong></p>\n<ul>\n<li>Semrush: Analyzes competitor traffic\, k
 eywords\, and backlink profiles.</li>\n<li>Screaming Frog: Crawls website
 s to identify technical SEO issues.</li>\n<li>Google Search Console: Trac
 ks organic search performance and indexing status.</li>\n<li>Google Analy
 tics 4: Measures website user behavior and engagement.</li>\n<li>Google B
 usiness Profile: Helps manage local search visibility and map listings.</
 li>\n</ul>\n<p><strong>Audio &amp\; Video Production</strong></p>\n<ul>\n
 <li>Riverside: Records high-quality remote video and audio interviews.</l
 i>\n<li>Audacity: Provides free audio editing and mixing tools.</li>\n<li
 >OpusClip: Turns long-form videos into short clips.</li>\n<li>Adobe Premi
 ere Pro: Provides advanced video editing tools.</li>\n<li>CapCut: Offers 
 mobile-friendly video editing and templates.</li>\n</ul>\n<p><strong>Arti
 ficial Intelligence Assistants</strong></p>\n<ul>\n<li>ChatGPT / Codex: H
 elps automate multi-step marketing workflows.</li>\n<li>Gemini: Supports 
 search-intent research\, entity mapping\, and search results analysis.</l
 i>\n<li>Claude: Assists with design and copywriting.</li>\n</ul>\n<p>The 
 presenters will explain how these tools fit into a working agency stack\,
  with selected live demonstrations.</p>\n<p>Attorneys and marketers with 
 limited SEO or AI experience will learn how to use data from essential SE
 O tools to build a practical AI-assisted SEO strategy.&nbsp\;</p>\n<p><st
 rong>Program scope:</strong> This session is an overview and decision gui
 de. It will not cover account setup or provide step-by-step training in e
 very platform.</p>\n<h3>What Attendees Will Learn</h3>\n<ul>\n<li>Identif
 y the key tools SEO agencies use and how to choose the right stack for yo
 ur firm.</li>\n<li>Follow a sample workflow from technical SEO auditing\,
  keyword research\, and competitor analysis to a prioritized\, attorney-r
 eviewed editorial calendar.</li>\n<li>Understand the uses and limitations
  of key SEO and content marketing tools\, including Google Search Console
 \, Google Analytics 4\, and Google Business Profile.</li>\n<li>Recognize 
 where tools overlap and what to consider before adding another subscripti
 on.</li>\n</ul>\n<p>No prior experience with the featured platforms is re
 quired. Questions are encouraged.<br><br></p>
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