BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 13.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:When: \;Tuesday\, March 10\, 2020 from 4:00 p.m. to 6:00 p. m.\nWhere: \;Social Law Library\, John Adams Courthouse\, 4th Floor\, Boston\, MA 02108\nProgram Fee: \;$65 \; \;\n\n\n\n\n\nJohn Mc Dougall\, President of McDougall Interactive.\n\nAuthor of Content Marketi ng and SEO for Law Firms and a college text book on digital marketing.\n&n bsp\;\nWhat used to work in Content Marketing and SEO just a few years ago will not work today. Learn how to make 2020 your most profitable year eve r by getting consistent leads from Content Marketing and SEO and by positi oning your firm as thought leaders. \;\nSome examples of cutting-edge topics we&rsquo\;ll be discussing (this is way more than just &ldquo\;add keywords&rdquo\; and &ldquo\;add more content&rdquo\;):\n\n The 13 most important types of marketing content and how to create them\n The extr emely high correlation between social signals and ranking position\n Ho w video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time\n Why click -through-rate\, time-on-site\, and bounce rate are more important than eve r\n\n\n Why merely having keywords in your meta tags and copy is not ne arly enough\n How the length of your content can affect your search ran kings\n Why links are still significant\, especially deep links to inne r pages\n How your website load time can directly affect your search ra nkings\, especially on mobile devices\n\nThe program will leave you with&n bsp\;12 must-do action steps for success\, based on data from industry lea ders\, as well as a \;list of ridiculously great tools \;you can u se to speed up your process and be aware of your competitors.\n\n\nOnline registration is encouraged. For assistance\, questions on group discounts\ , special billing\, program content\, out-of-state CLE credits\, and gener al CLE information contact Michael Saporito at \;msaporito@socialaw.co m. Space is limited. Registrations accepted in order of receipt. Same day registrations are $5.00 extra. Registration fees are non-refundable. Regis trants for this program acknowledge that during the program their photogra phic or videographic images may be incidentally taken\; registrants agree that the submission of their registrations for this program constitutes th eir written consent to the Social Law Library&rsquo\;s use of any such ima ge in print and online materials solely for promotion of the Library&rsquo \;s noncommercial CLE seminars and other educational events and activities . Most Social Law Library CLE events are audio recorded. The audio recordi ng is available by digital download\, generally within a week after the pr ogram date. Most downloads include print material and are $19.95 each. Thi s product purchase is separate from CLE registration and is not included i n the price of a CLE registration. CLE credit is only granted when the liv e program is attended. DTEND:20200310T220000Z DTSTAMP:20240329T014658Z DTSTART:20200310T200000Z LOCATION: SEQUENCE:0 SUMMARY:How to Develop an Effective Law Firm Content Marketing and SEO Acti on Plan for 2020 UID:RFCALITEM638472592185534094 X-ALT-DESC;FMTTYPE=text/html:
When:&nb
sp\;Tuesday\, March 10\, 2020 from 4:00 p.m. to 6:00 p.m.
\n
Where: \;Social Law Library\, John Adams Courthouse\,
4th Floor\, Boston\, MA 02108
\nProgram Fee: \;
$65 \; \;
\n
\n\n
John McDougall\, President of McDougall Interactive.
\n
\nAuthor of Content Marketi
ng and SEO for Law Firms and a college text book on digital marketing
.
 \;
\nWhat used to work in Content Marke ting and SEO just a few years ago will not work today. Learn how t o make 2020 your most profitable year ever by getting consistent leads from Content Marketing and SEO and by positioning your firm as thought leaders. \;
\nSome examples of cutting-edge topics w e&rsquo\;ll be discussing (this is way more than just &ldquo\;add keywords &rdquo\; and &ldquo\;add more content&rdquo\;):
\nThe program will leave you with 
\;12 must-do action steps for success\, based on data fro
m industry leaders\, as well as a \;list of ridiculously great
tools \;you can use to speed up your process and be aware of
your competitors.
\n
\n
Online registratio n is encouraged. For assistance\, questions on group discounts\, special b illing\, program content\, out-of-state CLE credits\, and general CLE info rmation contact Michael Saporito at \;msaporito@socialaw.com. Space is limited. Registrations accept ed in order of receipt. Same day registrations are $5.00 extra. Registrati on fees are non-refundable. Registrants for this program acknowledge that during the program their photographic or videographic images may be incide ntally taken\; registrants agree that the submission of their registration s for this program constitutes their written consent to the Social Law Lib rary&rsquo\;s use of any such image in print and online materials solely f or promotion of the Library&rsquo\;s noncommercial CLE seminars and other educational events and activities. Most Social Law Library CLE events are audio recorded. The audio recording is available by digital download\, gen erally within a week after the program date. Most downloads include print material and are $19.95 each. This product purchase is separate from CLE r egistration and is not included in the price of a CLE registration. CLE cr edit is only granted when the live program is attended.
END:VEVENT END:VCALENDAR